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10 ESSENTIAL MARKETING STRATEGIES FOR SMALL (SMART) BUSINESSES →

Proven strategies every small business should master to grow and succeed, efficiently, profitably, sustainably, and most importantly, without breaking the bank.

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I'M A SMALL BUSINESS MARKETING COACH.

And I'm on a mission to help small businesses succeed by helping them become better, smarter marketers. And smart marketing doesn’t mean you have to know and try everything about marketing. There are a few essential components that any small business needs to focus on to succeed:

  • Attract, Capture and Nurture

    Create a strong brand, identify your customers and influencers, connect and guide them along the buying process.

  • Convert, Deliver, Retain and Reactivate

    Go the extra-mile to wow your customers, nourish your relationship with them, offer upsells, cross-sells, affiliate programs, and consistently create more value.

  • Build a Reputation and Get Referrals

    Find new ways to interact and stay engaged with your customers, build a reputation by delivering your promises and referrals will come!

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All profits from merchandise sales and a percentage of my service fees will be donated to education scholarships to support young small business entrepreneurs.

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STRATEGY IS NOTHING WITHOUT EXECUTION.

Cadu Medina is also the Founder/CEO of CRAF2M, a digital media production company focused on storytelling across platforms. Whether the story is about new technology, a social issue, a non-profit, a corporation or an individual, Craf2m helps small businesses successfully engage with their audience and communicate their story. Click to learn more.

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