10 ESSENTIAL MARKETING STRATEGIES FOR SMALL (SMART) BUSINESSES
Proven strategies every small business should master to grow and succeed, efficiently, profitably, sustainably, and most importantly, without breaking the bank.
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I'M A SMALL BUSINESS MARKETING COACH.
And I'm on a mission to help small businesses succeed by helping them become better (smarter) marketers, to attract more customers, retain, reactivate and get referrals. And smart marketing doesn’t mean you have to know and try everything about marketing. There are a few essential components that any small business needs to focus on to succeed:
Attract, Capture and Nurture
Create a strong brand, identify your customers and influencers, connect and guide them along the buying process.
Convert, Deliver, Retain and Reactivate
Go the extra-mile to wow your customers, nourish your relationship with them, offer upsells, cross-sells, affiliate programs, and consistently create more value.
Build a Reputation and Get Referrals
Find new ways to interact and stay engaged with your customers, build a reputation by delivering your promises and referrals will come!
Cadu Medina is also the Founder/CEO of CRAF2M, a digital media production company focused on storytelling across platforms. Whether the story is about new technology, a social issue, a non-profit, a corporation or an individual, Craf2m helps small businesses successfully engage with their audience and communicate their story. Click to learn more.