Blog - Cadu Medina

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Apr 2018 13 Categories: Podcast

SBSM043 – Grant Quezada and Jesse Burke from John Hancock Barbershop

In this episode, I interviewed Grant Quezada and Jesse Burke from John Hancock Barbershop. Since February 2017, when I first interviewed Grant in episode SBSM017, Jesse came onboard and their barbershop has progressively grown. We talked about marketing, operational changes, employee training and other important improvements they made to their […]

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Aug 2017 21 Categories: Podcast

SBSM042 – Brad Shorr from Straight North Digital Marketing

Today’s episode of the Small Business Smart Marketing podcast features Brad Shorr from Straight North. These guys are a full-service digital marketing agency, and Brad brings more than 25 years of marketing, sales, and management experience to the Straight North team as Director of Content Strategy. Brad and I talked […]

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Aug 2017 14 Categories: Podcast

SBSM041 – Sarah Rainwater from Bend Hot Yoga

In today’s episode, I interviewed Sarah Rainwater from Bend Hot Yoga. They are a Northern Arizona yoga destination with locations in Prescott and Prescott Valley. They pretty much dominate the local market with a marketing model that matches their mantra – bend, don’t break. Sarah talked about her passion for […]

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Jul 2017 31 Categories: Podcast

SBSM040 – Stress-less Fundraising with Deb Dale and Angie Smith from Smith & Dale

In today’s podcast, I interviewed Deb Dale and Angie Smith from Smith & Dale. Their consulting firm primarily works with nonprofits looking to raise more money, but also work with foundations and businesses helping them give away money. Deb and Angie both been named Fundraiser of the Year by the […]

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Jul 2017 17 Categories: Podcast

SBSM039 – Karlos Copara from Accel Branding

In this episode, I interviewed Karlos Copara. He’s a branding expert focused on helping small businesses with their brand design, strategy and visual identity. Karlos is super passionate about transforming brands and helping business owners accelerate their business potential through branding. We talked about his 7 steps process to building […]

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Jul 2017 10 Categories: Podcast

SBSM038 – Kiwanis Graham from MommaKate’s Bows

In this episode, I interviewed Kiwanis Graham (Mommakate) from MommaKate’s Bows – More than just bows! What started as a hobby only 5 years ago, grew into a profitable side gig, and nowadays MommaKate’s Bows has clients all over the world. MommaKate shared her journey and marketing recipe for building […]

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Jul 2017 03 Categories: Podcast

SBSM037 – Arielle Pagac with Santa Theresa Tile Works

In this episode, I interviewed Arielle Pagac from Santa Theresa Tile Works. Founded in 1986 with a desire to create large public art pieces that could be enjoyed for generations, Santa Theresa-style mosaics’ popularity grew with more projects being commissioned for commercial and residential spaces in addition to public art. […]

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Jun 2017 26 Categories: Podcast

SBSM036 – How to build a For Purpose Business and thrive with Cole Hatter

In this episode, I interviewed Cole Hatter – husband, father, entrepreneur and investor, creator of Thrive: Make Money Matter, a top-rated business conference designed to help entrepreneurs create for purpose businesses to make more money, and then make it matter. We talked about creating massive financial success for yourself and […]

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Jun 2017 20 Categories: Podcast

SBSM035 – Marketing vs. Sales with Cadu Medina

In this episode, I’ll share with you my 2-cents on the role of marketing in sales and vice-versa. What’s more important, Marketing or Sales? It’s the chicken-and-the-egg dilemma. Thank you! Thank you all for tuning in. If you enjoyed today’s show, please share it by using the social media buttons […]

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Jun 2017 19 Categories: Podcast

SBSM034 – Tactical Tuesday: Marketing Funnels with Cadu Medina

In this episode, I’m going to share with you a 3-step marketing funnel I bought into recently, that I believe to be a great example of what I mean by “Smart Marketing.” Step 1: target the right audience, step 2: create an irresistible offer, step 3: nurture and retain. Can […]

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May 2017 29 Categories: Podcast

SBSM033 – Solopreneur Growing Pains with Luke DePron

In this episode, Luke DePron, solopreneur, Health and Fitness Coach from San Diego, California candidly shares his initial efforts and desire to expand and scale his service-based business. Like many solopreneurs, Luke is faced with a real challenge, trading his time for income, which is limited but is also a […]

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May 2017 22 Categories: Podcast

SBSM032 – Tactical Tuesday: Tackling Tradeshows with Cadu Medina

Tradeshows are one of the most effective ways to attract new business and a good tactic you should be considering in your marketing mix to help grow your business and expand your reach by showcasing your products or services to potential clients. During this episode, I will share in detail […]

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May 2017 15 Categories: Podcast

SBSM031 – 5 Imperative Marketing Concepts Explained and Untangled with Michael White

In this episode, Michael White, SVP and Group Account Director from Young & Rubicam, San Francisco, enlightens us with the 5 imperative marketing concepts that all businesses, large or small must understand and apply to successfully market their products or services. As a small business owner it is important to […]

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May 2017 08 Categories: Podcast

SBSM030 – How to grow your business and the 4 Ps of Marketing with Angus Pryor

In this episode, Angus Pryor, from Profit Leap, invites us to critically analyze where the bulk of our business is coming from and encourages us to have strong measurement systems in place in order to have an accurate perception of who and what is driving the performance of our business. […]

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May 2017 01 Categories: Podcast

SBSM029 – Learn how to listen to your clients with Brandon Montoya

In this episode, Brandon Montoya, from Montoya Wealth Management, motivates us to explore new ways to communicate with our clients through our marketing to establish stronger and more significant relationships. As a financial advisor, it is imperative for Brandon to know his clients well; their needs, wants and desires in […]

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Apr 2017 17 Categories: Podcast

SBSM027 – Personal Brand and Content Marketing with Ken Lain

In this episode, Ken Lain, aka “The Mountain Gardener” from Watters Garden Center, shares with us his fascinating approach to establishing his business brand with the influence of his own personal brand he passionately developed with various creative ideas and through diverse local media outlets. Learn how competition from big […]

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Apr 2017 10 Categories: Blog, Keynotes

SBSM026 – Keynote 10 Essential Marketing Strategies for Small Businesses

This is a keynote I gave at the Prescott Chamber of Commerce’s Business Education Workshop Series about 10 Essential Marketing Strategies for Small Businesses. Before you get to “what” you should and can do as far as your marketing goes, you need to know the “why” and “who” is at […]

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Apr 2017 03 Categories: Podcast

SBSM025 – The Art of Delegating Effectively with Ashlee Evans

In this episode, Ashlee Evans from Dental Success Institute encourages us to seriously consider delegating some of our day-to-day tasks to others to effectively focus on the tasks that are most valuable to our business’s growth and future. To some delegating is easy, but for others like me, it may […]

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Mar 2017 27 Categories: Podcast

SBSM024 – Content and Influencer Marketing with Hilary Scott

In this episode, Hilary Scott from Halstead Wholesale Jewelry Supplies invites us to take a good hard look at how we reach, attract and retain customers through highly effective influencer and content marketing strategies. Learn how her in-house marketing team produces content such as video blogs (aka vlogs), weekly blogs […]

Posted by Cadu Medina

SBSM043 – Grant Quezada and Jesse Burke from John Hancock Barbershop

SBSM042 – Brad Shorr from Straight North Digital Marketing

SBSM041 – Sarah Rainwater from Bend Hot Yoga

SBSM040 – Stress-less Fundraising with Deb Dale and Angie Smith from Smith & Dale

SBSM039 – Karlos Copara from Accel Branding

SBSM036 – How to build a For Purpose Business and thrive with Cole Hatter

SBSM035 – Marketing vs. Sales with Cadu Medina

SBSM034 – Tactical Tuesday: Marketing Funnels with Cadu Medina

SBSM033 – Solopreneur Growing Pains with Luke DePron

SBSM032 – Tactical Tuesday: Tackling Tradeshows with Cadu Medina

SBSM031 – 5 Imperative Marketing Concepts Explained and Untangled with Michael White

SBSM030 – How to grow your business and the 4 Ps of Marketing with Angus Pryor

SBSM029 – Learn how to listen to your clients with Brandon Montoya

SBSM026 – Keynote 10 Essential Marketing Strategies for Small Businesses

SBSM025 – The Art of Delegating Effectively with Ashlee Evans

Recent Posts

The Small Business Smart Marketing Podcast

SBSM043 – Grant Quezada and Jesse Burke from John Hancock Barbershop

SBSM042 – Brad Shorr from Straight North Digital Marketing

SBSM041 – Sarah Rainwater from Bend Hot Yoga

SBSM040 – Stress-less Fundraising with Deb Dale and Angie Smith from Smith & Dale

SBSM039 – Karlos Copara from Accel Branding

SBSM038 – Kiwanis Graham from MommaKate’s Bows

SBSM037 – Arielle Pagac with Santa Theresa Tile Works

SBSM036 – How to build a For Purpose Business and thrive with Cole Hatter

SBSM035 – Marketing vs. Sales with Cadu Medina

SBSM034 – Tactical Tuesday: Marketing Funnels with Cadu Medina

SBSM033 – Solopreneur Growing Pains with Luke DePron

SBSM032 – Tactical Tuesday: Tackling Tradeshows with Cadu Medina

SBSM031 – 5 Imperative Marketing Concepts Explained and Untangled with Michael White

SBSM030 – How to grow your business and the 4 Ps of Marketing with Angus Pryor

SBSM029 – Learn how to listen to your clients with Brandon Montoya

SBSM028 – Hone in on your target through social media with Chalease Linderman

SBSM027 – Personal Brand and Content Marketing with Ken Lain

SBSM026 – Keynote 10 Essential Marketing Strategies for Small Businesses

SBSM025 – The Art of Delegating Effectively with Ashlee Evans

SBSM024 – Content and Influencer Marketing with Hilary Scott

Recent Posts