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Oct 2018 19 Categories: Podcast

SBSM049 – Brent and Tina Birkhoff from Heart Strings Memories

Heart Strings Memories provides family members with the peace, love, and comfort of knowing that their loved one has said everything that he/she needs to say. After a one-hour session and then an editing session, patients are provided with bound copies on paper of their Heart Strings, written as a story […]

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Oct 2018 08 Categories: Podcast

SBSM048 – Doug Reed and Chris Campbell from Tour Prescott

Tour Prescott is essentially a transportation company with emphasis on the adventure. From the great outdoors to immersing yourself into the Wild West and the amazing heritage of Prescott history, they offer a totally customizable experience to their passengers, that is sure to create lasting memories. The founders, Doug and Chris, both have […]

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Oct 2018 03 Categories: Podcast

SBSM047 – Sage Lewis, the Creature Teacher with Dancing Porcupine

Sage is a Certified Life Coach, Animal Communicator and Hospice Consultant, Certified Tellington TTouch® Advanced Practitioner,Shamanic Practitioner, Wedding/ Funeral Officiant, Intuitive/Medium/Psychic, and a Fun Person. She is a dynamic clinician and public speaker at the local and national level and her work has been published in a variety of publications. […]

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Sep 2018 14 Categories: Podcast

SBSM046 – Toy Andrews from West USA Realty of Prescott

Toy grew up in a real estate family of three generations. When he was 10 he was reading his mothers contracts and helping her clients. 10 years ago he moved from Tennessee to Prescott, AZ. Since then Toy has fallen in love with the central Arizona people, scenery and community. […]

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Sep 2018 10 Categories: Podcast

SBSM045 – Sheri Heiney from the Prescott Chamber of Commerce

Sheri Heiney is the President & CEO of the Prescott Chamber of Commerce. Sheri hails from the Chicago area and has over 25 years of experience working with small and large businesses through the Chamber of Commerce. We talked about the important job of the chamber in communities like Prescott, […]

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Aug 2018 09 Categories: Podcast

SBSM044 – Hot to Grow a Lifestyle Brand with Mike Thompson

In this episode, I interviewed Mike Thompson. Mike is the newest addition to Craf2m’s team as a Media Producer and new business development associate. His extensive and exciting Marketing experience includes the launch of several programs for Volcom, a super successful brand of boardsports-oriented products, and he’s going to tell […]

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Apr 2018 13 Categories: Podcast

SBSM043 – Grant Quezada and Jesse Burke from John Hancock Barbershop

In this episode, I interviewed Grant Quezada and Jesse Burke from John Hancock Barbershop. Since February 2017, when I first interviewed Grant in episode SBSM017, Jesse came onboard and their barbershop has progressively grown. We talked about marketing, operational changes, employee training and other important improvements they made to their […]

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Aug 2017 21 Categories: Podcast

SBSM042 – Brad Shorr from Straight North Digital Marketing

Today’s episode of the Small Business Smart Marketing podcast features Brad Shorr from Straight North. These guys are a full-service digital marketing agency, and Brad brings more than 25 years of marketing, sales, and management experience to the Straight North team as Director of Content Strategy. Brad and I talked […]

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Aug 2017 14 Categories: Podcast

SBSM041 – Sarah Rainwater from Bend Hot Yoga

In today’s episode, I interviewed Sarah Rainwater from Bend Hot Yoga. They are a Northern Arizona yoga destination with locations in Prescott and Prescott Valley. They pretty much dominate the local market with a marketing model that matches their mantra – bend, don’t break. Sarah talked about her passion for […]

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Jul 2017 31 Categories: Podcast

SBSM040 – Stress-less Fundraising with Deb Dale and Angie Smith from Smith & Dale

In today’s podcast, I interviewed Deb Dale and Angie Smith from Smith & Dale. Their consulting firm primarily works with nonprofits looking to raise more money, but also work with foundations and businesses helping them give away money. Deb and Angie both been named Fundraiser of the Year by the […]

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Jul 2017 17 Categories: Podcast

SBSM039 – Karlos Copara from Accel Branding

In this episode, I interviewed Karlos Copara. He’s a branding expert focused on helping small businesses with their brand design, strategy and visual identity. Karlos is super passionate about transforming brands and helping business owners accelerate their business potential through branding. We talked about his 7 steps process to building […]

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Jul 2017 10 Categories: Podcast

SBSM038 – Kiwanis Graham from MommaKate’s Bows

In this episode, I interviewed Kiwanis Graham (Mommakate) from MommaKate’s Bows – More than just bows! What started as a hobby only 5 years ago, grew into a profitable side gig, and nowadays MommaKate’s Bows has clients all over the world. MommaKate shared her journey and marketing recipe for building […]

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Jul 2017 03 Categories: Podcast

SBSM037 – Arielle Pagac with Santa Theresa Tile Works

In this episode, I interviewed Arielle Pagac from Santa Theresa Tile Works. Founded in 1986 with a desire to create large public art pieces that could be enjoyed for generations, Santa Theresa-style mosaics’ popularity grew with more projects being commissioned for commercial and residential spaces in addition to public art. […]

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Jun 2017 26 Categories: Podcast

SBSM036 – How to build a For Purpose Business and thrive with Cole Hatter

In this episode, I interviewed Cole Hatter – husband, father, entrepreneur and investor, creator of Thrive: Make Money Matter, a top-rated business conference designed to help entrepreneurs create for purpose businesses to make more money, and then make it matter. We talked about creating massive financial success for yourself and […]

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Jun 2017 20 Categories: Podcast

SBSM035 – Marketing vs. Sales with Cadu Medina

In this episode, I’ll share with you my 2-cents on the role of marketing in sales and vice-versa. What’s more important, Marketing or Sales? It’s the chicken-and-the-egg dilemma. Thank you! Thank you all for tuning in. If you enjoyed today’s show, please share it by using the social media buttons […]

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Jun 2017 19 Categories: Podcast

SBSM034 – Tactical Tuesday: Marketing Funnels with Cadu Medina

In this episode, I’m going to share with you a 3-step marketing funnel I bought into recently, that I believe to be a great example of what I mean by “Smart Marketing.” Step 1: target the right audience, step 2: create an irresistible offer, step 3: nurture and retain. Can […]

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May 2017 29 Categories: Podcast

SBSM033 – Solopreneur Growing Pains with Luke DePron

In this episode, Luke DePron, solopreneur, Health and Fitness Coach from San Diego, California candidly shares his initial efforts and desire to expand and scale his service-based business. Like many solopreneurs, Luke is faced with a real challenge, trading his time for income, which is limited but is also a […]

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May 2017 22 Categories: Podcast

SBSM032 – Tactical Tuesday: Tackling Tradeshows with Cadu Medina

Tradeshows are one of the most effective ways to attract new business and a good tactic you should be considering in your marketing mix to help grow your business and expand your reach by showcasing your products or services to potential clients. During this episode, I will share in detail […]

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May 2017 15 Categories: Podcast

SBSM031 – 5 Imperative Marketing Concepts Explained and Untangled with Michael White

In this episode, Michael White, SVP and Group Account Director from Young & Rubicam, San Francisco, enlightens us with the 5 imperative marketing concepts that all businesses, large or small must understand and apply to successfully market their products or services. As a small business owner it is important to […]

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May 2017 08 Categories: Podcast

SBSM030 – How to grow your business and the 4 Ps of Marketing with Angus Pryor

In this episode, Angus Pryor, from Profit Leap, invites us to critically analyze where the bulk of our business is coming from and encourages us to have strong measurement systems in place in order to have an accurate perception of who and what is driving the performance of our business. […]

Posted by Cadu Medina

SBSM049 – Brent and Tina Birkhoff from Heart Strings Memories

SBSM048 – Doug Reed and Chris Campbell from Tour Prescott

SBSM047 – Sage Lewis, the Creature Teacher with Dancing Porcupine

SBSM046 – Toy Andrews from West USA Realty of Prescott

SBSM045 – Sheri Heiney from the Prescott Chamber of Commerce

SBSM044 – Hot to Grow a Lifestyle Brand with Mike Thompson

SBSM043 – Grant Quezada and Jesse Burke from John Hancock Barbershop

SBSM042 – Brad Shorr from Straight North Digital Marketing

SBSM041 – Sarah Rainwater from Bend Hot Yoga

SBSM040 – Stress-less Fundraising with Deb Dale and Angie Smith from Smith & Dale

SBSM039 – Karlos Copara from Accel Branding

SBSM036 – How to build a For Purpose Business and thrive with Cole Hatter

SBSM035 – Marketing vs. Sales with Cadu Medina

SBSM034 – Tactical Tuesday: Marketing Funnels with Cadu Medina

SBSM033 – Solopreneur Growing Pains with Luke DePron

SBSM032 – Tactical Tuesday: Tackling Tradeshows with Cadu Medina

SBSM031 – 5 Imperative Marketing Concepts Explained and Untangled with Michael White

SBSM030 – How to grow your business and the 4 Ps of Marketing with Angus Pryor

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