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May 2017 22 Categories: Podcast

SBSM032 – Tactical Tuesday: Tackling Tradeshows with Cadu Medina

Tradeshows are one of the most effective ways to attract new business and a good tactic you should be considering in your marketing mix to help grow your business and expand your reach by showcasing your products or services to potential clients. During this episode, I will share in detail […]

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May 2017 15 Categories: Podcast

SBSM031 – 5 Imperative Marketing Concepts Explained and Untangled with Michael White

In this episode, Michael White, SVP and Group Account Director from Young & Rubicam, San Francisco, enlightens us with the 5 imperative marketing concepts that all businesses, large or small must understand and apply to successfully market their products or services. As a small business owner it is important to […]

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May 2017 08 Categories: Podcast

SBSM030 – How to grow your business and the 4 Ps of Marketing with Angus Pryor

In this episode, Angus Pryor, from Profit Leap, invites us to critically analyze where the bulk of our business is coming from and encourages us to have strong measurement systems in place in order to have an accurate perception of who and what is driving the performance of our business. […]

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May 2017 01 Categories: Podcast

SBSM029 – Learn how to listen to your clients with Brandon Montoya

In this episode, Brandon Montoya, from Montoya Wealth Management, motivates us to explore new ways to communicate with our clients through our marketing to establish stronger and more significant relationships. As a financial advisor, it is imperative for Brandon to know his clients well; their needs, wants and desires in […]

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Apr 2017 17 Categories: Podcast

SBSM027 – Personal Brand and Content Marketing with Ken Lain

In this episode, Ken Lain, aka “The Mountain Gardener” from Watters Garden Center, shares with us his fascinating approach to establishing his business brand with the influence of his own personal brand he passionately developed with various creative ideas and through diverse local media outlets. Learn how competition from big […]

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Apr 2017 10 Categories: Blog, Keynotes

SBSM026 – Keynote 10 Essential Marketing Strategies for Small Businesses

This is a keynote I gave at the Prescott Chamber of Commerce’s Business Education Workshop Series about 10 Essential Marketing Strategies for Small Businesses. Before you get to “what” you should and can do as far as your marketing goes, you need to know the “why” and “who” is at […]

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Apr 2017 03 Categories: Podcast

SBSM025 – The Art of Delegating Effectively with Ashlee Evans

In this episode, Ashlee Evans from Dental Success Institute encourages us to seriously consider delegating some of our day-to-day tasks to others to effectively focus on the tasks that are most valuable to our business’s growth and future. To some delegating is easy, but for others like me, it may […]

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Mar 2017 27 Categories: Podcast

SBSM024 – Content and Influencer Marketing with Hilary Scott

In this episode, Hilary Scott from Halstead Wholesale Jewelry Supplies invites us to take a good hard look at how we reach, attract and retain customers through highly effective influencer and content marketing strategies. Learn how her in-house marketing team produces content such as video blogs (aka vlogs), weekly blogs […]

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Mar 2017 20 Categories: Podcast

SBSM023 – IT: More than Support; An Asset, A Resource with Theo Soumilas

In this episode, Theo Soumilas from Northern Arizona IT expands our knowledge and helps us possess a better understanding of IT (Information Technology) and the various opportunities for growth and efficiencies that lay hidden within the electronic data that we collect through our systems while conducting our day to day […]

Posted by Cadu Medina

Mar 2017 13 Categories: Podcast

SBSM022 – Digital Marketing with Jane DeGrosseilliers from Mountain View Media

In this episode, Jane DeGrosseilliers from Mountain View Media shares with ample knowledge and insight what her years of vast experience working in multiple branches of Marketing have taught her to successfully counsel and guide small businesses through the essentials of a digital marketing plan. Learn how she became aware […]

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Mar 2017 06 Categories: Podcast

SBSM021 – The Art of Reinvention with Cadu Medina and Mark Costes from the Six Figure Side Gig Podcast

In today’s episode, I’m being interviewed by Mark Costes from the Six Figure Side Gig Podcast. We talked about my Marketing background, my immigrant story, and how and why I transitioned from a corporate marketing career to coaching marketing to small businesses. I’m super excited to share this interview with […]

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Mar 2017 06 Categories: Podcast

SBSM020 – Friday Q&A Talk Series – 10 Essential Strategies for S(S)B Part 4

In part 4 of this series of Facebook Live sessions I talk about strategy #10 = be patient! In my opinion, the hardest one to execute. But I also believe that when you run your business and life with intent, purpose, resourcefulness and a ton of optimism, patience will become […]

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Feb 2017 27 Categories: Podcast

SBSM019 – Know Your Key Performance Indicators with Jake Conway from Omnitech Business Solutions

In this episode, Jake Conway from Omnitech Business Solutions brings our attention to what for some may be the most dreaded part of running a business, the infamous numbers. I personally have to admit, that I have a certain affinity for numbers and who knows maybe after this episode, you […]

Posted by Cadu Medina

Feb 2017 27 Categories: Podcast

SBSM018 – Friday Q&A Talk Series – 10 Essential Strategies for S(S)B Part 3

In part 3 of this series of Facebook Live sessions I talked about Embracing digital marketing platforms, thinking about marketing beyond advertising and before it’s urgent, and try and track everything in marketing. The last strategy, #10, is my favorite and the hardest one to execute. Take a listen and […]

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Feb 2017 19 Categories: Podcast

SBSM017 – Targeting a Specific Niche and Employee Autonomy with Grant Quezada from John Hancock Barbershop

In this episode, Grant Quezada from John Hancock Barbershop walks us through his journey to becoming a notable leader and prosperous entrepreneur. With years of military service under his belt, he recognizes the full value of collaboration, committed partnerships, but most importantly fostering a sense of autonomy among his employees. […]

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Feb 2017 19 Categories: Podcast

SBSM016 – Friday Q&A Talk Series – 10 Essential Strategies for S(S)B – Part 2

In part 2 of this series of Facebook Live sessions I talk about following your customer’s attention, storytelling your way to their hearts and invitation vs. persuasion. These next 3 strategies are key to creating a successful marketing platform. Take a listen and share your thoughts in the comments! Thank you […]

Posted by Cadu Medina

Feb 2017 13 Categories: Podcast

SBSM015 – Customer Retention and Referral Generation with Skyler Reeves from The Barley Hound

In this episode, Skyler Reeves from The Barley Hound shares with great passion and insight what his years of experience working in the hospitality and entertainment industry have taught him to successfully open and manage a one of a kind restaurant. Learn how he identified a gap or an underserved […]

Posted by Cadu Medina

Feb 2017 08 Categories: Podcast

SBSM014 – Friday Q&A Talk Series – 10 Essential Strategies for S(S)B Part1

This is part 1 of a series of Facebook Live sessions. I talk about the importance of aligning your marketing with your business foundations (vision, mission, goals and core values) and knowing your customers wants and needs, in order to build a strong and authentic brand. These first 3 strategies […]

Posted by Cadu Medina

Feb 2017 06 Categories: Podcast

SBSM013 – Market Research and Performance Tracking with Jimmy Cordier from Pinon Painting

In this episode, Jimmy Cordier from Pinon Painting shares his clever approach to starting his business from scratch in a new market after choosing to relocate. Learn how thoroughly and methodically he researches his market before making any big moves to ensure his business will thrive and that it meets […]

Posted by Cadu Medina

SBSM032 – Tactical Tuesday: Tackling Tradeshows with Cadu Medina

SBSM031 – 5 Imperative Marketing Concepts Explained and Untangled with Michael White

SBSM030 – How to grow your business and the 4 Ps of Marketing with Angus Pryor

SBSM029 – Learn how to listen to your clients with Brandon Montoya

SBSM026 – Keynote 10 Essential Marketing Strategies for Small Businesses

SBSM025 – The Art of Delegating Effectively with Ashlee Evans

SBSM023 – IT: More than Support; An Asset, A Resource with Theo Soumilas

SBSM022 – Digital Marketing with Jane DeGrosseilliers from Mountain View Media

SBSM021 – The Art of Reinvention with Cadu Medina and Mark Costes from the Six Figure Side Gig Podcast

SBSM020 – Friday Q&A Talk Series – 10 Essential Strategies for S(S)B Part 4

SBSM019 – Know Your Key Performance Indicators with Jake Conway from Omnitech Business Solutions

SBSM018 – Friday Q&A Talk Series – 10 Essential Strategies for S(S)B Part 3

SBSM017 – Targeting a Specific Niche and Employee Autonomy with Grant Quezada from John Hancock Barbershop

SBSM016 – Friday Q&A Talk Series – 10 Essential Strategies for S(S)B – Part 2

SBSM015 – Customer Retention and Referral Generation with Skyler Reeves from The Barley Hound

SBSM014 – Friday Q&A Talk Series – 10 Essential Strategies for S(S)B Part1

SBSM013 – Market Research and Performance Tracking with Jimmy Cordier from Pinon Painting

Recent Posts

The Small Business Smart Marketing Podcast

SBSM032 – Tactical Tuesday: Tackling Tradeshows with Cadu Medina

SBSM031 – 5 Imperative Marketing Concepts Explained and Untangled with Michael White

SBSM030 – How to grow your business and the 4 Ps of Marketing with Angus Pryor

SBSM029 – Learn how to listen to your clients with Brandon Montoya

SBSM028 – Hone in on your target through social media with Chalease Linderman

SBSM027 – Personal Brand and Content Marketing with Ken Lain

SBSM026 – Keynote 10 Essential Marketing Strategies for Small Businesses

SBSM025 – The Art of Delegating Effectively with Ashlee Evans

SBSM024 – Content and Influencer Marketing with Hilary Scott

SBSM023 – IT: More than Support; An Asset, A Resource with Theo Soumilas

SBSM022 – Digital Marketing with Jane DeGrosseilliers from Mountain View Media

SBSM021 – The Art of Reinvention with Cadu Medina and Mark Costes from the Six Figure Side Gig Podcast

SBSM020 – Friday Q&A Talk Series – 10 Essential Strategies for S(S)B Part 4

SBSM019 – Know Your Key Performance Indicators with Jake Conway from Omnitech Business Solutions

SBSM018 – Friday Q&A Talk Series – 10 Essential Strategies for S(S)B Part 3

SBSM017 – Targeting a Specific Niche and Employee Autonomy with Grant Quezada from John Hancock Barbershop

SBSM016 – Friday Q&A Talk Series – 10 Essential Strategies for S(S)B – Part 2

SBSM015 – Customer Retention and Referral Generation with Skyler Reeves from The Barley Hound

SBSM014 – Friday Q&A Talk Series – 10 Essential Strategies for S(S)B Part1

SBSM013 – Market Research and Performance Tracking with Jimmy Cordier from Pinon Painting

Recent Posts