In this episode, Amy Edwards, Claims Coordinator and Marketing Representative for ServiceMaster of Prescott, and I have an interesting chat about the flood and fire damage emergency services business. For years the company had relied on traditional ways to market and reach clients through phonebook and newspaper ads.

Amy talks about launching her new, game changing marketing plan through a very peculiar and unconventional approach in her industry, reaching customers in a way her company had never thought of before. Amy truly demonstrates her new marketer mentality by building stronger relationships with her community and client base in a highly efficient manner saving her company lots of money.

Amy plans on using this same marketing strategy for 2017 to gain more access to customers and create more leads to fulfill her goal in making ServiceMaster of Prescott a trusted advisor to all that require their services. Amy teaches us to think differently and encourages us to find new forms and channels to reach our clients through subtle yet highly effective forms of relationship building that can make the difference in your business.

In this episode, you’ll hear:

  • About fire, flood emergency services
  • Key details on cross-marketing through relationship building
  • How to grow business through indirect sources
  • How to market your business through influencers and affiliates

Links and resources mentioned on this episode:

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