In this episode, Margo Christensen, V.P. of Marketing and Public Relations for Ponderosa Hotel Management Services, LLC talks about the process and challenges of growing a business in the hotel and leisure industry. Learn how the Marketing and PR team managed to battle, overcome and completely transform the negative perception their big corporate franchise branding had created for them in the local community.

Margo walks us through a summary of her last 10 years of Strategic Marketing through community outreach efforts.  Getting out there in the community, networking, creating partnerships and serving others through various forms of philanthropic work has made such an impact not only on the company but on the entire community in such a way that they may have created a new trend in the way business is being conducted in Prescott, Arizona.

In this episode, you’ll hear:

  • How hotel franchises operate as a small business
  • Why referrals are so effective in Marketing
  • Key details on creating partnerships and natural synergies
  • About the “Givers Game”: how to be the better partner in a partnership
  • How collaborative work with competitors benefits both you and them
  • How to market your business through partnerships and community outreach programs

Links and resources mentioned on this episode:

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