This is a keynote I gave at the Prescott Chamber of Commerce’s Business Education Workshop Series about 10 Essential Marketing Strategies for Small Businesses. Before you get to “what” you should and can do as far as your marketing goes, you need to know the “why” and “who” is at the other end of it. Strategy before tactics. Want to attract your ideal client? Attract, engage, deliver value, create fans…then sell stuff they want. And they will follow you.


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Today’s sponsor was Allegra Marketing-Print-MailAllegra works with small to mid-sized businesses and non-profits to help you improve your marketing through various strategies. They can help you strengthen your brand, protect and grow your existing customer base, as well as target and acquire new prospects for the future growth of your business.

Allegra has proudly served the Prescott AZ market for over 20 years and has clients throughout the West Coast. Their team is passionate about customer service and their broad marketing expertise has enabled them to delight their clientele. The Quad City Business News has recognized Allegra as the best Commercial Printer for the past 4 Years. So go to for signs, banners, vehicle graphics, promotional items or any of your marketing, print or mailing needs. And tell them that I sent you to receive a special new customer discount.