In this episode, Ken Lain, aka “The Mountain Gardener” from Watters Garden Center, shares with us his fascinating approach to establishing his business brand with the influence of his own personal brand he passionately developed with various creative ideas and through diverse local media outlets. Learn how competition from big corporate brands and other life events drove Ken to clearly define a brand strategy to remain connected and establish strong ties with the community. Ken also shares how effective content marketing has been in the development of his personal brand and recognizes it as a viable platform to share his story and that of his business.

Authenticity and knowing how to get your message out are both steps in the right direction for the prosperity of your business. Ken encourages us to infuse your personality, your passion into our business marketing, to build trust with our customers and pride with our employees; but most importantly to reach out and network, because at the end of the day, people want to do business with people.

In this episode, you’ll hear:

  • About company culture and business environment
  • Valuable tips on content marketing to better engage with community
  • How to reach out to influencers to collaborate or develop partnerships
  • Why networking with peers is vital to your business
  • What it means to BE the word of mouth (WOM) and hustle the word
  • About share of mind and how it generates share of wallet
  • Why small businesses should embrace being small
  • What types of investments should you do first as a small business

Links and resources mentioned on this episode:

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Sponsors:

Today’s sponsor was Allegra Marketing-Print-MailAllegra works with small to mid-sized businesses and non-profits to help you improve your marketing through various strategies. They can help you strengthen your brand, protect and grow your existing customer base, as well as target and acquire new prospects for the future growth of your business.

Allegra has proudly served the Prescott AZ market for over 20 years and has clients throughout the West Coast. Their team is passionate about customer service and their broad marketing expertise has enabled them to delight their clientele. The Quad City Business News has recognized Allegra as the best Commercial Printer for the past 4 Years. So go to http://allegraprescott.com for signs, banners, vehicle graphics, promotional items or any of your marketing, print or mailing needs. And tell them that I sent you to receive a special new customer discount.