In today’s episode, I interviewed Sarah Rainwater from Bend Hot Yoga. They are a Northern Arizona yoga destination with locations in Prescott and Prescott Valley. They pretty much dominate the local market with a marketing model that matches their mantra – bend, don’t break.

Sarah talked about her passion for entrepreneurship and her not-at-all overnight success. Like in most successful business stories, it took her an immense amount of hustle, vision and persistence to get Bend Hot Yoga where it is today. She shared with us her secret marketing weapons: branding, exceptional customer service and the word-of-mouth.

Resources mentioned in this episode:

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